Costume

50s 
Our 50s outfit for the lead singer is inspired by the 50s "greaser" image:

Our main reference for this was the character Danny Zuko from the musical Grease:

We decided his costume would be skinny black jeans, black shoes, a tight white T-shirt and black leather jacket.

For Juliette's 50s outfit, we didn't want to reference Grease so specifically to make sure we reference the era as a whole, so we researched general fashion of the 1950s:

Inspired by our research we decided Juliette will wear the dress shown below with the yellow cardigan, because the dress on its own didn't convey 50s as obviously as with the cardigan, which helped create a '50s housewife' sort of look:

70s 

We were inspired by the glam rock style of this era, represented in the 1998 film "Velvet Goldmine" set during the early '70s:

Influenced especially by the picture directly above we decided on Jacob's costume shown in the picture below:

To represent more than just one aspect of the era, Juliette will be dressed in a look inspired by the hippie style of the decade. We found that "hippie" dresses were often decorated with geometric and floral patterns:

 Juliette's 70s costume is inspired by this:

80s

Jacob's costume for the 80s was inspired by 80s pop singer one of Rick Astley's outfits in the music video for "Never Gonna Give You Up":

This is a blue denim shirt tucked into blue jeans with a belt. We decided on this firstly because it is quite easy to source so it won't be too difficult or expensive and secondly because it looks representative of what people would've typically worn in that era.

Jacob's 80s costume

Juliette's costume is inspired by the character of Allison Reynolds from The Breakfast Club:

We recreated the baggy clothes, long skirt and converse for Juliette's look. We thought this aspect of 80s fashion was best for our video because, as with Jacob's outfit, it is easy to source yet still representative of the era.

Juliette's 80s costume

90s

Our main influence for our 90s costumes is the 90s sitcom Friends, because since it is so popular even today, it means that it will be recognisable for our audience, so they are more likely to understand which era we are referencing.

For Juliette's outfit we took inspiration from the character Rachel and the dungarees she wears:

As well as being easy to source, it provides a contrast with the other eras as Juliette wears a skirt for all of them, and looks more typically 'feminine' - this costume choice allows for a wider range of fashions to be represented, giving different people within our audience something to identify with. We also thought this is fairly obviously identifiable as 90s fashion - dungarees are worn in Clueless and 90s Nickelodeon sitcom Clarissa Explains It All (shown below), for example, and are generally recognised as belonging to that era.

 Clueless (left), Clarissa Explains It All (right)

Juliette's 90s costume

When researching men's fashion in the 90s, we found the shirt over T-shirt look was common:

Joey from Friends

Cory from Boy Meets World (90s sitcom)

Joey from Full House (90s sitcom)

Inspired by this we decided Jacob will wear a loose white T-shirt, baggy jeans and a checkered shirt over the T-shirt:

Jacob's 90s costume

Modern
For the modern era Juliette is wearing a grey top and mostly black-and-white patterned skirt. We like this outfit because the neutral colours provide a contrast to the more vibrant, colourful and over-the-top outfits from most of the other eras, and it looks quite feminine, contrasting effectively with the more tomboyish dungarees from the previous era. Also it looks obviously modern and like something someone today could wear, without looking too typical or boring for a music video - she still looks like she is styled and dressed nicely.

We also wanted Jacob to look styled but still wearing ordinary modern clothes, and we decided to keep his outfit similar but not exactly the same to his band clothing to link the two aspects of the video. We decided on a button-up beige shirt and black skinny jeans.

Jacob and Juliette's modern costumes

Band
On Pinterest we collected images that inspired the band image we want to present with our costumes:

Band image Pinterest page

When researching we found button-up (often checkered) shirts to be a common convention of the indie genre. The bands and artists pictured below all have at least two band members demonstrating this:

Indie pop band Walk the Moon

Indie pop band San Cisco

Indie singer-songwriter Lewis Watson

Indie rock band Alt-j

Indie pop/rock singer-songwriter Nina Nesbitt

Inspired by this, here is Jacob's outfit for the band:

We chose a blue denim shirt buttoned to the top, a purple jumper and black skinny jeans. The jumper gives him a more fun and innocent look because of the colour, conveying the indie pop genre specifically. Black skinny jeans are also commonly worn by indie (especially male) artists.

These were some of Brandon's suggestions for his outfit:

We liked the checkered shirt look and chose the green shirt on the right. He will also wear black skinny jeans and black boots, matching with Jacob's outfit to give our band as a whole a clear image, but he is also going to wear a white T-shirt under the unbuttoned checkered shirt. This ensures our band members won't all look exactly the same, and gives Brandon and Jacob their own individual styles and characters. 

Chrystal initially suggested this shirt for her outfit:

Similarly, these were my initial suggestions for my outfit:

We decided against these because firstly, what Chrystal and I suggested were too similar to each other, and also to the other band members. We thought our band would have a more diverse and fun look and a wider appeal if the female band members were dressed slightly differently.

We decided that Chrystal will wear a red top, black skinny jeans and black shoes, the red colour emphasising a powerful feminine quality without the outfit being too 'girly':

Chrystal's costume

To contrast with Chrystal's jeans, we decided I will wear a skirt, but still a black skirt to match, trainers and a pink top, creating a more feminine and fun look for my character than Chrystal's so our individual personalities will be evident stylistically and so more girls within our audience will have someone to relate to:

My costume (minus the shoes)