Hi, welcome to my media coursework blog. My name is Audrey King Lassman (0397) and I am working in Group 3 with Chrystal Li (0470), Brandon Poonwasie (0660) and Juliette Wileman (0875). You can navigate my blog by clicking on the labels at the right hand side.
Thank you for taking the time to look at my blog!
Here is the link to Group 3's Facebook group, where we discuss and plan things for the project:

Our music video

Our Website

Our Digipak Cover

Our Digipak Cover

Monday 25 November 2013

The Hobbit: The Desolation of Smaug - Using the internet to promote a movie release in the UK

EXAMPLE 1



What is it? (e.g. newspaper article, a competition, an event, etc.)
Competition to win a holiday to New Zealand - 7 night stay with activities e.g. film location tours, etc.

What is the source? 
ODEON cinema

Is it an above the line or below the line example?
Above the line because they had to pay for the prize

Who is it attempting to reach?
Specifically Hobbit fans - they are the ones who would enter
More a campaign so they will buy tickets to see it at the Odeon rather than another cinema e.g. Vue or Cineworld

In what way is it a valuable marketing opportunity?
Encourages fans to see the film at the Odeon rather than anywhere else so the cinema makes money
Gives the fans an opportunity to be involved with the film
Of course dedicated Hobbit and LOTR fans would want to visit the location of Middle Earth
They enter simply by booking tickets online - easy and accessible
No extra costs for fans since all they have to pay for is a ticket, which they would do anyway


EXAMPLE 2



What is it? (e.g. newspaper article, a competition, an event, etc.)
Article on the Hobbit's official blog - "Ed Sheeran on working with Peter Jackson"

What is the source? 
The Hobbit's official blog - link is on the official website

Is it an above the line or below the line example?
Below the line

Who is it attempting to reach?
Hobbit fans (they see this via Hobbit blog), people who want to find out more about the film (blog/wesbite)
Ed Sheeran fans
Music fans in general (discussing the soundtrack)

In what way is it a valuable marketing opportunity?
Ed Sheeran has a big fanbase - they will be attracted to this as well as Hobbit fans and so will be more interested in seeing the film
Synergy: website --> blog
Non-linear
Free


EXAMPLE 3



What is it? (e.g. newspaper article, a competition, an event, etc.)
Feature article shown on The Hobbit's official blog

What is the source? 
The Hobbit's official blog
Article: Empire Magazine

Is it an above the line or below the line example?
On the blog: below the line
Magazine: above the line

Who is it attempting to reach?
Hobbit fans - it is shown on the official blog, which fans would be most likely to see
People interested in finding more about the film, looking on the blog
Empire Magazine: FILM FANS

In what way is it a valuable marketing opportunity?
Empire Magazine targets film fans in general - The Hobbit on the cover makes it very noticeable - it is being shown as a big movie
Synergy: Empire Magazine --> blog
Hobbit fans who wouldn't necessarily buy film magazines like Empire are shown the article anyway, for free, instant and accessible


Kill Your Darlings - Using the internet to promote a movie release in the UK

EXAMPLE 1



What is it? (e.g. newspaper article, a competition, an event, etc.)
Competition - art exhibition launched by The Works UK and Daniel Radcliffe

What is the source? 
FilmNews.co.uk (film blog), but the competition is launched by The Works UK

Is it an above the line or below the line example?
Below the line for the website, but The Works most likely had to pay for the competition

Who is it attempting to reach?
Daniel Radcliffe fans - they would be interested in attending an art exhibition (or anything really) with him
Artsy people (those more interested in the poetry aspect of the film)
Film fans (it is a film blog)

In what way is it a valuable marketing opportunity?
Encourages fan interaction - they feel involved
Competition with prize (attending exhibition with Daniel Radcliffe) attracts fans - more find out about the film
Film blog - directly targets film fans
Updatable


EXAMPLE 2




What is it? (e.g. newspaper article, a competition, an event, etc.)
Article for The Mirror

What is the source? 
The Mirror

Is it an above the line or below the line example?


Who is it attempting to reach?
Mass audiences - popular newspaper, turns serious film into something more light-hearted and appealing

In what way is it a valuable marketing opportunity?
Comment section - fan interaction
Reaches huge audience
Free, instant to access
Newspaper can be accessed via computers as well as portable devices


EXAMPLE 3



What is it? (e.g. newspaper article, a competition, an event, etc.)
New UK poster on UK Daniel Radcliffe fansite

What is the source? 
Daniel Radcliffe fansite
UK poster: distributor - The Works UK
"Released exclusively via EMPRE MAGAZINE"

Is it an above the line or below the line example?
Showing the poster on the site: below the line
The poster: above the line, although because this is an indie movie they won't be paying for much poster space e.g. on buses, so it isn't that expensive

Who is it attempting to reach?
Fansite: Daniel Radcliffe fans
Released via Empire Magazine: film fans

In what way is it a valuable marketing opportunity?
Targets audience of Daniel Radcliffe fans easily
Free, instant and accessible
Empire Magazine has a more general audience… link to this on the fansite, which is a more specific audience - they are more likely to take notice

Monday 18 November 2013

The Hobbit: The Desolation of Smaug - TRACKING


14/12/13: On Twitter - I am not following Evangeline Lilly but this tweet was automatically put on my timeline anyway - TOP TWEET
I could have been targeted as I follow similar-ish sort of people and it is forced advertising that you can't escape so everywhere you look is HOBBIT
8/12/13: The Hobbit's own merchandise stand in HMV - badges, stickers, posters... HMV: for films etc. so this reaches film fans. Lots of people currently going to HMV because it's closing down - lots of people can find this


3/12/13: Poster on a bus in Muswell Hill, around 8am - lots of people catch buses here on their way to school/work, so lots of people will see it, including lots of students

Sunday 24/11/13: Poster in Cineworld cinema, front of house material - targets cinema-going audience




 Saturday 23/11/13: Trailer shown in Vue cinema with promo clip of Martin Freeman - he encourages audiences to book tickets
This makes the experience more personal and attracts audiences, particularly fans of Martin Freeman
THE HUNGER GAMES: CATCHING FIRE - attracts fans of action adventure, also similar fandoms e.g. on tumblr
 Saturday 23/11/13: Poster in Vue cinema, targets cinema-going audience
TV trailer - reaches mass audience of television viewers - short so they don't lose interest while waiting for the adverts to finish

New TV trailer available to watch on the Telegraph website 

Hobbit page on uk.movies.yahoo.com - UK audience, directly targets Hobbit fans


Trailer and fan Q&A event available to watch on digitalspy.co.uk UK AUDIENCE



Article on the SFX website - targets fans of film, TV, video games etc. (in particular fantasy and science fiction) and those interested in graphics and special effects - ".co.uk" UK audience

Posters displayed on the MTV website - targeting young adults, teens… also MTV audience might be more likely to watch a lot of film & TV


Comments section on online article - allows fans to interact, share opinions 


Article on the Metro website (young adult readership and city commuters) - link to watch fan event - instant and easily accessible

UK Facebook page so that fans can directly interact with the marketing and receive instant and updatable info. This account focuses on the UK so British people can have information about the film tailored to them e.g. release date, fan events in this country, etc.
UK Twitter page so that fans can directly interact with the marketing and receive instant and updatable info. This account focuses on the UK so British people can have information about the film tailored to them e.g. release date, fan events in this country, etc. Also LINK TO THE FACEBOOK PAGE


Sunday 17/11/13: GLOBAL: Photos from Entertainment Weekly released on a Twitter account (synergy), uploaded onto newsfeed - people do not have to be following them to see this but it would appear for people following similar accounts (SPECIFIC AUDIENCES), e.g. I'm following the Hunger Games Twitter - both big action adventure franchises


Sunday 17/11/13: Poster in the Vue cinema - front of house material, targets cinema-going audience

Kill Your Darlings - TRACKING

8/12/13: Poster in Oxford Circus tube station - indie films usually have posters in tube stations rather than buses etc. but this reaches a lot of people - Oxford Circus is often very crowded especially around Christmas time

Sunday 17 November 2013

The Hobbit: The Desolation of Smaug - 10 quick questions

1.     UK release date?
13th December 2013

2.     Institutions behind the film’s production and distribution?
PRODUCTION: Metro-Goldwyn-Mayer (MGM)
New Line Cinema
WingNut Films

DISTRIBUTION: Warner Bros.

3.     What’s the film’s production budget?
$250,000,000

4.     Nationality of the film?
USA, New Zealand

5.     What kind of production is it?
Big budget Hollywood feature film

6.     Any connection with other films?
It is a sequel to The Hobbit: An Unexpected Journey, the first film based on The Hobbit by JRR Tolkien. The Hobbit is a prequel to The Lord of the Rings trilogy, also made into successful films.

7.     Who’s the director?
Peter Jackson

8.     Any star names in the cast?
Here are some:
Martin Freeman (Bilbo Baggins)
Ian McKellen (Gandalf)
Orlando Bloom (Legolas) 
Benedict Cumberbatch (Smaug)
Hugo Weaving (Elrond)
Cate Blanchett (Galadriel)
Christopher Lee (Saruman)
Stephen Fry (Master of Laketown)

9.     What’s the film about?
Sequel to the first Hobbit film and prequel to The Lord of the Rings, Bilbo Baggins finds himself caught up in a plot to raid the treasure hoard of Smaug, a large and dangerous dragon. The second film focuses on Bilbo’s continued quest to reclaim Erebor, the homeland of the dwarves, from Smaug. Bilbo possesses a magical ring… (the ring, obviously)

10. Who will this film appeal to?

This film will appeal primarily to Lord of the Rings fans, both those who loved the original LOTR films as well as fans of the books, including The Hobbit itself. Its secondary audience is fans of action adventure films in general, ranging from children to adults. Also New Zealanders because Peter Jackson is from New Zealand and it was filmed there. It also has a British appeal because of the many British actors.

Kill Your Darlings - 10 quick questions

      1.     UK release date?
6th December 2013

2.     Institutions behind the film’s production and distribution?
PRODUCTION: Killer Films
Benaroya Pictures (presents)
Outpost Studios (post-production)

DISTRIBUTION: Sony Pictures Classics (USA)
The Works UK Distribution (UK)

3.     What’s the film’s production budget?
I couldn’t find the exact budget, but it was quite a low-budget film

4.     Nationality of the film?
USA


5.     What kind of production is it?
Low budget indie film

6.     Any connection with other films?
No

7.     Who’s the director?
John Krokidas

8.     Any star names in the cast?
Daniel Radcliffe (Allen Ginsberg)
Dane DeHaan (Lucien Carr)
Michael C. Hall (David Kammerer)

9.     What’s the film about?
A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs.”

10. Who will this film appeal to?

Poetry fanatics, fans of thrillers and dramas, the gay community, and fans of Daniel Radcliffe and Harry Potter. 

Tuesday 12 November 2013

Papadopolous & Sons - Q & A with Marcus Markou

The director of Papadopolous & Sons, Marcus Markou, came to our school to talk to us about his film.
He described the casting process and how he was able to get actor Stephen Dillane to play the lead character, Harry Papadopolous. Dillane read the script and loved the character and the story, but was initially unable to take the role because he needed to shoot Game of Thrones. Markou then asked if his son, Frank Dillane (Tom Riddle from Harry Potter), would be able to play the role of Harry's son James. Because Stephen Dillane really wanted to act in this film alongside his son, he was able to move forward the entire production schedule of Game of Thrones.
Marcus Markou wanted the Greek-French actor Georges Corraface to play Uncle Spiros, and sent him the script, which Corraface liked and so agreed to take the role.

When Markou was writing the script, he didn't have a specific audience in mind - he wanted it to be something that anyone could relate to. After Cineworld agreed to distribute the film, he chose for it to be shown in cinemas in or near Greek communities, where he specifically targeted Greek audiences by handing out leaflets and tweeting. He even told us that by marketing Papadopolous & Sons to Greek communities, the film ended up being blessed by a Greek priest…
He also targeted fish and chip shops, for example, by tweeting them, and as a result people who worked there went to see the film with friends and family.

Marcus Markou had never made a feature film before, but he made Papadopolous & Sons because it was a story he loved and wanted to tell. I find it interesting that he was able to write and direct the film without any previous experience in the film industry. He had studied history at university, went to acting school in his late twenties and then worked as an internet entrepreneur before studying at Met Film School and finally making his first feature film. Usually, you hear about directors who have been making their own movies since they were kids, but Marcus didn't have this experience and told us that even after making the film, he still has a limited technical knowledge.

Monday 11 November 2013

Papadopolous & Sons

Papadopolous & Sons is a British independent and self-distributed comedy-drama feature film, directed by Marcous Markou.


It follows the story of a man called Harry Papadopolous, a Greek-born English millionaire who, after losing everything in a financial crash, moves with his children and more obviously Greek brother to the old fish and chip shop where they used to work. The film is partially about Greek identity, but a more important focus is family, so it can relate to people of all ethnicities and backgrounds. It was inspired by Markou's family and cultural roots.



The film was distributed by Double M Films, a company that Markou set up himself with his brother.
It was initially going to be distributed by Cineworld for one week only in a limited number of cinemas. However, the film did well and was given an extended run, expanding to more venues.

The film was self-promoted by Markou, for example, by tweeting fish and chip shops and handing out leaflets in Greek communities. It was shot in London.

Papadopolous & Sons was supported by a number of film festivals, including Dinard British Film Festival, Palm Springs International Film Festival, Seattle Film Festival and Thessaloniki Film Festival. It was even screened in the European Parliament.

The director, Marcus Markou, studied history at university and went to acting school in his late twenties. After writing two plays, he studied at Met Film School. Papadopolous & Sons is his first feature film.


MAIN CAST:
Stephen Dillane - Harry Papadopolous
Georges Corraface - Uncle Spiros
Frank Dillane - James Papadoplous
Georgia Groome - Katie Papadopolous
Ed Stoppard - Rob
Cosima Shaw - Sophie
Selina Cadell - Mrs Parrington

Friday 25 October 2013

Mean Girls sweded film - poster + links


The film that our group decided to swede was Mean Girls. After filming and editing, we began marketing our film, producing a Twitter, Facebook, Instagram and poster to be put up around the school.

Poster:

Twitter:
twitter.com/meangirlsweded

Facebook:
facebook.com/meangirlssweded

Instagram:
instagram.com/meangirlssweded

Friday 11 October 2013

Dexter title sequence re-edit: Evaluation questions

1. Summarise the conventions of title sequences that were most important to this task.
The main function of a title sequence is to introduce the names of the cast and crew most important to the TV show/film. It was important for us to include these names in our re-edit. Another convention of title sequences important to this task was the timing of the titles, as well as the font, colour, size and where they would appear on screen. We had to take these conventions into consideration when editing our title sequence.

2. How did your group plan to edit the title sequence? (consider timings, industry requirements etc).
We didn't do a lot of planning before we began editing as we didn't have much time. However, we did establish before we started where we would place each title, and chose to put them in shots where there was obvious space for them. We also chose shots that were long enough for the title to fit in one shot - we didn't think about having a title remain on screen for more than one shot, which we should have done. We also knew that it was important for us to mention the names of the actors and the crew, e.g. writers, producers, etc. Unfortunately, we didn't have time to include as many titles as we had initially planned.

3. Explain the creative decisions made by your group.
We decided that we wanted our titles to be red to symbolise blood, and because the colour red didn't blend in with the background. We chose a font called "Cracked" because we thought it established the crime/thriller genre. However, looking back on it now, I think this was a mistake. Something that the real title sequence does so effectively is establish the genre without the use of the genre's obvious conventions. The font used is clear and simple, and fits well with the morning routine, which is created in a way that represents murder and violence without showing any obvious signs of murder and violence. Our font looked too obviously like something used for a horror/crime/thriller and this took away from the effectiveness of the title sequence. 

4. How does your re-edit compare to the original?
I have already explained how it compares in terms of font, but there are other differences between the original sequence and our re-edit. One of these differences is the timing and length of the titles. We put our titles in the most obvious places, failing to see that the titles could in fact fit in any of the shots. As a result of this as well as our limited amount of time and the fact that we were having problems figuring out the software, we only ended up with about four or five titles in the entire sequence, and there was too much time with no titles in between them, whereas the original has a title on almost every single shot. Also, the titles in the original sequence don't just sit there on the shot - sometimes they move, flash, or have different size fonts in one title, e.g. at 00:46: "Based on the novel 'Darkly Dreaming Dexter' by Jeff Lindsay." This was done because the title here is longer, and if the text was all the same size then either it would be in the way of the shot or the most important information would be too small and would not jump out at the audience. Overall, the original title sequence was a lot better than our re-edit. The font we chose as well as the software that we were slightly confused by meant that our edit looked very unprofessional and the titles didn't really fit well with the sequence.

Sweding

"Sweded" is a term to describe a short remake of a film that has been made on a very low budget and doesn't take itself too seriously. Sweded films often only have one take per scene and not much editing. They are usually spoofs of well-known films and use the most famous and memorable scenes. Sweding comes from the film "Be Kind Rewind", in which one of the characters erases all the VHS tapes in a video store, and the characters cheaply remake all the movies. They used the term "sweding" because they said that the films were imported from Sweden.

Here are a couple of examples of sweded films:

Back to the Future 

Saving Private Ryan

The whole point of sweded films is that they're taking a famous film that most people will know and recreating it in a way that doesn't take itself remotely seriously. I think a good film to swede would be Jaws. The theme music is very well-known and so this could be funny. With a few props, it wouldn't be too hard to do and people will know what it is.

Saturday 5 October 2013

Video brief: preliminary exercise


1. Who did you work with and how did you manage the task between you?
We did the video brief. This task focused on continuity and involved filming and editing a scene in which one character enters a room and has a conversation with another character. I worked in a group with Brandon and Maisie, and we were able to work well together to complete the task.
   During planning, we didn't worry too much about who was going to do what. For the most part, we worked together, sharing our ideas about location, techniques we could use, shot types, etc. Maisie did the most work on the storyboard, although her work was based off decisions we made together as a group.
   When it came to filming, none of us were keen to act, but Brandon and I ended up acting. I was in every shot, meaning I didn't get a chance to work with the camera, which I would have liked, but there wasn't really anything that could have been done about this because unfortunately the sequence did require actors and there were only three of us. Overall, the dynamics within the group were good and we managed the task well between us.

2. How did you plan your sequence? What processes did you use? What theories did you try to take into account?
We didn't spend too long planning, but we did dedicate enough time to it so that when it came to filming, we mostly knew what we were going to do. We began our planning with a group discussion. At first, we were a little stuck for ideas, but in the end it was Brandon who came up with the idea of two characters having a conversation based off of song lyrics, which we agreed was a good idea because it would allow us to not worry too much about things like the script and narrative and instead focus on continuity techniques, which were the most important thing.
   After deciding what was going to happen in the sequence, we made a storyboard to establish what the different shots would be. A storyboard was essential in order to properly plan our sequence - when it came to filming we knew what we were doing and we had a basic idea of what it would look like after the edit. It made it easier for us to follow the principles of continuity - for example, we could see before filming whether or not we were breaking the 30-degree or 180-degree rule. We also had a shooting schedule so we could see where we had to position the camera and how many set-ups we needed, making filming a lot easier.
 

1 page of our storyboard

Our shooting schedule
We didn't do a floor plan or a walk-through, and had to move some furniture during filming, but this wasn't really a problem. I don't think that any more planning would have made much of a difference.
   Our main priority was ensuring that our sequence followed the principles of continuity. This is why we chose song lyrics to be our dialogue - this way, we didn't get too distracted by the narrative. We did, however, have to choose a song that would make some level of sense when being spoken. We chose Taylor Swift's "We Are Never Ever Getting Back Together" because the lyrics sound somewhat like spoken dialogue. Genre was a relatively important theory to consider during our planning - we couldn't do anything too serious if the dialogue was going to be Taylor Swift lyrics. We decided to make our sequence a comedy, except maybe it isn't quite funny enough to call it that. It doesn't really fit into an obvious genre, but since continuity was the most important aspect of the task and the sequence is only 19 seconds long, this isn't much of a problem.

3. What technology did you use to complete the task, and how did you use it?
To film our sequence, we used one of our school's video cameras (Canon DV30) with a tripod and headphones. This was very exciting because at my previous school, although we did use video cameras, there was only one tripod so we didn't use it very often and there were no headphones or external microphones attached to the camera, so this felt very professional. We obviously used the video camera to film the sequence, and the headphones were useful for making sure that the sound worked. The tripod was essential because without it we would not have been able to keep the camera still and have steady shots. We also used a clapperboard, which made editing easier because we could see which shot and which take it was without having to watch it, so we didn't have to go through all the shots to find what we needed.
   To edit our sequence, we used Adobe Premiere Pro. It wasn't my first time editing, but I had only ever used iMovie before. Premiere Pro looked more complicated at first glance, but it wasn't too difficult to get the hang of, and it actually seems better than iMovie and is in a way more simple. In the timeline, there are two video tracks and two audio tracks. Having audio tracks made it easy to adjust the sound and make sure the dialogue flowed between the different shots.
   Before editing, we watched through the different takes and chose the best ones, then dragged them into the source monitor. With each take, we cut it using the in and out points so that you couldn't hear the director saying "ACTION" or "CUT" or see the actors before they were acting. After cutting each shot, we dragged it into our timeline, sometimes adjusting it to make sure we had good match on action.  Once our shots were edited together, we slightly adjusted the colour, increasing the contrast and lowering the brightness so that it looked clearer and stood out more. This was useful since during our filming we couldn't really control the lighting.
   We had a good experience with editing and mostly stuck to our storyboard. We divided the editing equally between us so that we all got a chance to edit.

4. What factors did you have to take into account when planning, shooting and editing?
One factor we had to take into account was where we were going to shoot the sequence. There are three rooms in the media block and one corridor, which all three groups in our class needed. We had to make sure we were all going to be shooting in different rooms, so we asked where other groups were filming before deciding on our location. We knew that all we needed was a classroom, so it didn't matter so much which classroom that was. During filming the different groups took turns shooting in the corridor. Another factor we had to take into consideration was background noise, and we had to close all the doors to make sure the sound of people talking in other rooms could not be heard. Also, the media department happens to be right next to the music department, and sometimes you can hear people playing music through the walls. We couldn't do anything about this - it's not like we could tell them to not have their music lesson. Luckily, we couldn't hear music through the walls on the day of shooting.
   Since we were using a media classroom as our location, we didn't need permission to shoot there, and we also didn't need any props for our sequence, so we didn't have to worry about this. However, the desks weren't arranged in a way suitable for our sequence and we had to think about where we would move them. This didn't take much time to sort out, though - we only had to turn one desk around and push the others forward so that they weren't in the shot.
   The only other factor we had to take into account was who would be acting. None of us wanted to act at first, but it was eventually decided that Brandon would since he is the only one of us who takes drama. Unfortunately, on the day of filming Maisie had lost her voice, so despite my non-existent acting skills, I ended up acting, too. For our sequence, it wasn't especially important who would be acting because the dialogue was not race or gender specific and it didn't really matter so much if the acting wasn't good.

5. How successful was your sequence? Please identify what worked well, and with hindsight, what would you improve/do differently?
I think our sequence was quite successful. For the most part, we followed the principles of continuity, so it makes sense for the audience. During the characters' conversation, we didn't break the 180-degree rule, always staying on the same side of the imaginary line so that the characters didn't suddenly appear to be facing the opposite direction. We also used shot-reverse-shot, allowing the audience to see the conversation from the perspective of both characters and feel more involved in the conversation. Other shot types are used, including a panning shot that follows the character to the door, a master shot that shows the audience the location and introduces the other character and his reaction, and a medium shot showing both characters sitting at the desk from another angle. The sequence is smoothly edited and not disrupted in a way that distracts the audience from the story.
   There is one point in our sequence where the principles of continuity are not followed. At 00:12, when the sequence cuts from one over the shoulder shot to the other, match on action is not used. Brandon's arms are folded in the first shot and open in the second. Luckily, this isn't too noticeable and the sequence still makes sense, but if I were to redo this task, I would make sure that the actors had not only dialogue planned out but also body language to ensure that this problem could be avoided.
   Another part of our sequence that I would improve is the final shot because it seems too short and ends too abruptly. Since this shot ends our sequence, it would have been more appropriate for it to last a couple of seconds longer. We only realised this when we were editing, but by this point there wasn't much else we could do. We could have used another OTS, but when we tried this, it looked like even less of an ending. It would have also been better if it had faded to black rather than stopping suddenly.
   Initially, there was another shot in our sequence: an OTS of the first character opening the door. When we were editing, we realised that this was a jump cut and the sequence didn't really flow. For this reason we decided to cut this shot from our sequence. Because we were able to cut it out, it wasn't really a problem. Overall, I think our sequence was good. It met the brief and apart from the issue with match on action at 00:12, it remained continuous.

6. What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing the rest of your foundation coursework, do you think?
I have learnt that the principles of continuity are a lot harder to follow than you would think! Before starting A Level Media Studies, I understood that the concept of continuity was important, but I wouldn't have been able to complete this task successfully because I wouldn't have given things like match on action much thought, and I had never even heard of the 180-degree rule. After learning about the principles of continuity, it still seemed to me like something that would be relatively easy in filmmaking. Our task wasn't too difficult, but when planning our sequence we were met with more continuity problems than I would have thought. The task was good practice for planning and shooting something taking the principles of continuity into consideration, and when completing the rest of the foundation coursework, I will be more aware of the importance of continuity. Our sequence was mostly successful, but there were some faults and next time I will make sure that we don't make the same mistakes and the rules of continuity are followed.