4 Key Decisions: Audience

We decided on the audience for our artist and track in one of our production meetings:

Notes we made on decision in the production meeting

We chose indie fans to be our core target audience. This is because our artist is an indie band, and by not making the core audience age or gender specific, we allow for a wider audience and a bigger fanbase, therefore enabling greater success.

Our secondary audience are 16-25 year olds. Firstly, as this is the age that we are, we understand them and their consumption methods and so we will have a better understanding of how to appeal to them more than any other age group. Secondly, this audience consume music in a multitude of ways, such as using iTunes or Spotify, buying CDs and even vinyl, as well as streaming and downloading which, even if sometimes illegal, increases the number of ways our track can be heard and its potential to be shared. They're also old enough to buy their own music, and other products such as concert tickets, without depending on parents' money, and their music taste most likely will have already been established, meaning they are more likely to be fans of indie and less mainstream music than younger audiences.

We decided that our tertiary audience would be 13-16 year olds, because this is the age that people usually discover a broader range of genres and develop their own music taste. If we excluded this age group from our audience we would be missing out on a potentially significant part of the artists' fanbase.