After forming a group with Brandon, Chrystal and Juliette, we arranged to plan and discuss our ideas in production meetings, which would take place in our free periods every Tuesday and Friday, and some lunchtimes or other free periods if needed.
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| PRODUCTION MEETING - sitting around a table allowed us to easily communicate since we could discuss ideas face to face while writing things down |
The first meeting
The aim of the first production meeting was to decide on our audience, record label, track and artist.
We decided on the track by listening to everyone's suggestions that they posted as part of their initial research, influences and ideas. We explained why we thought each track might work, and thought of vague ideas as to what the video might look like, before voting on which track we thought was best: Juliette's suggestion, "Shut Up and Dance" by Walk the Moon.
In this meeting we also discussed ideas for our record label by researching existing labels and who existing artists were signed to. This is shown in the notes we made below:
We also decided we wanted our artist to be a mixed gender indie pop/rock band, signed to a London-based subsidiary label of Sony Music Entertainment.
We initially decided our audience would be 16-25 year olds, but then after choosing our artist's genre we decided the core audience would be indie fans, and 13-25 year olds would be included in our secondary and tertiary audiences.
The second meeting
In the next meeting we listened to the track again and talked in more detail about what we envisioned for the music video. We all wanted to include at least some studio performance, but weren't sure at first whether we wanted to cross-cut this with a narrative. I wanted to do this at first, as well as something that involved costumes and props, but after hearing our choice of track, an entirely studio-based video seemed to be the best idea. As a group this is what we decided to do, and came up with the idea of a music video based around different eras - shots of the band performing would cross-cut with the lead singer and a love interest in a conceptual narrative travelling through the eras.
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| Notes made in the second meeting |
This was influenced by research we did in the meeting. Together we looked at existing music videos, such as:
"Love is Easy" by McFly
"Awkward" by San Cisco
We liked their use of props and studio-based performance, and built on that to come up with our idea, and after deciding on it we talked about what eras we might want to include, and agreed that we would choose around 5, in order for it to be manageable but at the same time to have a variety big enough to make our idea more visually interesting and clear to the audience.
We also looked at influences for our artist image and style, such as Pegasus Bridge, Everything Everything, Little Comets and Daughter (see notes above).
The third meeting
These were the eras that we decided on in this meeting:
Initially we had briefly decided on a set of eras that spanned from the Victorian era to modern day, but I pointed out that this defeated the purpose of the eras idea - it was to illustrate that the couple are destined to be together, that their love can last through all of time, and using eras from only the late 19th century onwards would mean we would only be covering a tiny proportion of all human existence. We decided at this point it would be better to include eras that span across a wider period of history, which is why we chose the ones listed above. They are also eras that allow for fun costumes and sets, like Viking helmets and ships (made out of cardboard) and Grease-style leather jackets and hairstyles.
Our discussions continued outside production meetings, too, through our Facebook group that we created for sharing some brief ideas and planning any additional production meetings.
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