The Hobbit: The Desolation of Smaug - TRACKING

14/12/13: On Twitter - I am not following Evangeline Lilly but this tweet was automatically put on my timeline anyway - TOP TWEET
I could have been targeted as I follow similar-ish sort of people and it is forced advertising that you can't escape so everywhere you look is HOBBIT

8/12/13: The Hobbit's own merchandise stand in HMV - badges, stickers, posters... HMV: for films etc. so this reaches film fans. Lots of people currently going to HMV because it's closing down - lots of people can find this



3/12/13: Poster on a bus in Muswell Hill, around 8am - lots of people catch buses here on their way to school/work, so lots of people will see it, including lots of students

Sunday 24/11/13: Poster in Cineworld cinema, front of house material - targets cinema-going audience

 Saturday 23/11/13: Trailer shown in Vue cinema with promo clip of Martin Freeman - he encourages audiences to book tickets
This makes the experience more personal and attracts audiences, particularly fans of Martin Freeman
THE HUNGER GAMES: CATCHING FIRE - attracts fans of action adventure, also similar fandoms e.g. on tumblr

 Saturday 23/11/13: Poster in Vue cinema, targets cinema-going audience

TV trailer - reaches mass audience of television viewers - short so they don't lose interest while waiting for the adverts to finish

New TV trailer available to watch on the Telegraph website 

Hobbit page on uk.movies.yahoo.com - UK audience, directly targets Hobbit fans

Trailer and fan Q&A event available to watch on digitalspy.co.uk UK AUDIENCE

Article on the SFX website - targets fans of film, TV, video games etc. (in particular fantasy and science fiction) and those interested in graphics and special effects - ".co.uk" UK audience

Posters displayed on the MTV website - targeting young adults, teens… also MTV audience might be more likely to watch a lot of film & TV

Comments section on online article - allows fans to interact, share opinions 

Article on the Metro website (young adult readership and city commuters) - link to watch fan event - instant and easily accessible

UK Facebook page so that fans can directly interact with the marketing and receive instant and updatable info. This account focuses on the UK so British people can have information about the film tailored to them e.g. release date, fan events in this country, etc.

UK Twitter page so that fans can directly interact with the marketing and receive instant and updatable info. This account focuses on the UK so British people can have information about the film tailored to them e.g. release date, fan events in this country, etc. Also LINK TO THE FACEBOOK PAGE

Sunday 17/11/13: GLOBAL: Photos from Entertainment Weekly released on a Twitter account (synergy), uploaded onto newsfeed - people do not have to be following them to see this but it would appear for people following similar accounts (SPECIFIC AUDIENCES), e.g. I'm following the Hunger Games Twitter - both big action adventure franchises

Sunday 17/11/13: Poster in the Vue cinema - front of house material, targets cinema-going audience